Friday, May 30, 2008

Cooptation

IMG_7090_1

So in cliche style the gnome has been abducted from a neighbour who is very protective of his gnomes and will now drive across Canada with photographic evidence collected along the way.

Then in technologically updated cliche style he will be mailed home with a powerpoint presentation detailing his hilarious (yet decent) exploits.

What bothers me about all this though, is how quickly people will point out that "it's like the Travelocity Gnome!" when the traveling gnome cliche has been around for ages, long before Travelocity got its grubby little hands on it.

Screw you, brand recognition!